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URB Next 100, 2006
 
     

The Rub "It's The Motherfucking Remix" on MTV Mixtape Mondays http://www.mtv.com/bands/m/mixtape_monday/013105/

"One of the best-kept secrets on the New York party circuit right now is DJ crew The Rub: DJ Ayres, Eleven and Cosmo Baker. They've just released their first official mixtape together, It's The Motherf---ing Remix, a blend-style joint that mixes up a lot of hip-hop, rock and soul mash-ups. They get some friends like Mark Ronson and Diplo of Hollertronix involved, too. Our favorite is the Cherrelle "Saturday Love" classic over the Coolie Dance riddim [DJ Ayres remix] and the Joe Budden/ Jimi Hendrix [DJ Crooked] mash-up. Cop it - only if you're ready to dance."
 
   
 
Spin, May 2005


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RE:UP 08 (September 2005)

For Discriminating Booties

New York City is known for its grime, late-night debauchery, and heat waves during the summer, and three of New York's best party DJs know how to throw a jam that glorifies these attributes. On the first Saturday of every month, Brooklyn's divey music venue Southpaw transforms its stage from being the floorboard for live acts to a mere dj booth that consists of the standard 2 Techs, mixer and a table, turning the club into a no-holds barred house party. The tendency for this soiree to be a complete sweatbox is natural to DJs Ayres, Eleven and Cosmo Baker when they put 'The Rub' in effect. Ayres founded The Rub in 2002, which quickly became the place to be for discriminating booties. Over the years The Rub has hosted the hottest throw-down around, not to mention the countless mixtapes and vinyl mash-ups to help push the sounds of this party to the streets. With special guests ranging from Mark Ronson to our man DJ Zeph, people with different musical tastes can always find something to dance to: the dirtiest of the dirty south, earth-shaking electro, some dub/roots, an occasional '80s flashback and all that good hip-hop from coast to coast. All these styles get put into The Rub's blender and creatively mashed out with one goal in mind: to make you move. And with the $3 Rheingold special, along with the colorful patrons devouring them, The Rub stays loose 'til last call comes at 4AM. Just in time for church.

- Joshua Lynne
 
     
 
Vapors Magazine, Jan 2006
 
   
 

Remix Magazine, January 2006

 
     
 
Complex, Sept 05
 
   
 


Spray Magazine 08, Aug '05 (Paris, France)

See The Rub Playlist from the same issue.

Translation

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spaTranslation (English)
 
   
 
Tablist, August 2005
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Tablist, August 2005
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Giant Robot, April 2005

 
   
 

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Hip-Hop Connection, March 2005

 
     

Vapors magazine
Issue #24, album reviews, p. 94

 
 
Pitchfork Media Review
The Rub
It's the Motherfucking Remix
[The Rub; 2005]
Rating: 8.0

At the start of 2004, the term "mashup" finally went overground in the U.S. when Danger Mouse's infring-o-rama The Grey Album earned the bootleg blue ribbon for its surgical deconstruction of the Beatles' sound. But while some cats are trying to make sense from absurdity by calling a spade a spade, let's be perfectly honest: The rock guitar vs. emcee isn't new. Run DMC did it, Public Enemy did it, even Onyx did it. Fortunately, DJ Ayres and co. skip the semantics: It's the Motherfucking Remix. Known for the innovative sets at the Brooklyn-based Rub parties, The Remix carries all the energy and creativity for BK crowds itchin' to scuff up their dancing shoes.

The collection capitalizes on two elements: originality and flow. Listening to Mobb Deep's Prodigy boast about murderous blood splatters on his daughter over the Ghostbusters theme evokes a few chuckles, but succeeds because the synth-tuba perfectly accents the Queensboro duo's spitfire. Nick Catchdub's cross between middle school favorite "Cannonball" and "Party & Fire-Shit" combines a fiery Rah "Ima beat that bitch with a bat" Digga with Lollapalooza. (For all you Phillyheads, it's like Y100 shaking hands with Power 99.)

And, of course, conceptually this doesn't clear any new ground other than offering a new platform for some rising deejays. Nonetheless, The Remix is honest and creative. "Culo" and "Let's Go to Bed"? Motherfucking brilliant.

-Jamin Warren, March 1, 2005

 
 
 
Village Voice
- Best party in Brooklyn to dance sweatily to smart music - The Rub @ Southpaw

"Dirty hipsters have been trying so fucking hard to make rock music danceable that they've been ignoring the obvious: Franz Ferdinand is a dance band only if you've never met a person of color. Thankfully, the next gen has no problem communing under the tent of black and brown polyrhythms, and it does so at THE RUB @ SOUTHPAW, the city's most promising and unassuming new party. On the first Saturday of each month, signal di plane and rock away to a perfect blend of dancehall, hip-hop, '70s funk, and recently, reggaeton." -Jon Caramanica

Village Voice Best of New York, Oct 6-12, 2004, pg. 25
 
   
 

New York Press
Best of Manhattan 2004, September 29-October 5 2004, page 163

Best Party: The Rub

DJ Ayres, Cosmo Baker & DJ Eleven

"Don't pass it on. There are plenty of talented jocks in this city who are overlooked because they haven't figured out the mysterious art of promoting. New York City is huge, always offering an alternative to the alternative. Most club owners have skimped out on promoting by asking the dj to do all the work. Cosmo Baker, Ayres, and DJ Eleven have figured it out, and are throwing the best party in the city, with a fun crowd and properly mixed rekkids. Their revelers come from all kinds of different backgrounds and ethnicities, but are joined together in just blamin' it on the boogie, dancing to hip-hop, disco, funk, 80s, and guilty pop pleasures. It's hardly forward thinking, but that's beside the point. Uncross your arms, lean back, dip it low, shake your goodies and yell back that you don' care...you don' give a fuck, whuuut!"
 
     
     
  The Rub 2nd Anniversary in New York Press's Summer Guide 2004

What if heading out on a boat full of house- heads makes you green? What if you like your feet planted firmly on the ground? What if...you live in Brooklyn? Also Sat., July 3, it's still the best party in Brooklyn: the monthly jam at Park Slope's The Rub at Southpaw with DJs Cosmo Baker, Ayres and Eleven. These DJs keep their floor moving and packed with deep crates filled with soul, funk, hiphop, dub, dance hall, house, guilty-pleasure pop and bumping disco. Last month, they featured an entire evening of 45 platters. Tonight, the Rub celebrates its second anniversary of no pretentiousness and great tunes. Southpaw, 125 5th Ave. (betw. Sterling & St. John's Pls.), Park Slope, 718-230-0236, 9, $10.

- Dan Martino
 
     
     
 
VOICE Shortlist Pick for Friday, January 9, 2004
(January 7-13 Russell Simmons cover)

Hollertronix + The Rub

Taking the 2 Many DJs concept and swapping out the global cosmopolitan for the Southern crunk thug, Hollertronix have perked up nightlife first in their native Philly and now here with lengthy dj sets that forego shame in favor of genuinely unstoppable musical assauls - tear-the-club-up anthems, dancehallshot-licking, blissful '80s pop, and whatever else might inspire a milkshake or three. And we'll always remember DJ Ayres fondly from the Indie 5000 days, when hip-hop parties could just be, without having to be something more too. CARAMANICA
At 9, Southpaw, 125 5th Avenue, Brooklyn, 718.230.0236
 
     
   
 

POP REVIEW
Mixtape Stars Spinning and Flipping Fresh Tracks
By KELEFA SANNEH

On Friday night the Brooklyn nightclub Southpaw was host to a more low-key hip-hop party. The headliners were Hollertronix, a Philadelphia D.J. duo, and DJ Ayres. Together, this three-man team played a casual, exuberant set celebrating the gleefully synthetic sound of current and recent hip-hop: Lloyd Banks's densely (and chintzily) orchestrated club hit "On Fire"; Khia's Casio-powered sex rap "My Neck, My Back"; B.G.'s cheap-sounding high-rollers' anthem, "Bling Bling."

All three D.J.'s do their best work on mixtapes. Hollertronix released 2003's best party album, "Never Scared" (Turntable Lab), which makes unexpected connections between Southern hip-hop and 1980's new wave: Soft Cell, meet Trick Daddy. And DJ Ayres has quietly become one of New York's best mixtape D.J.'s. (Ordering information is at www.djayres.com.)

First there was "Hip-House," compiled with Cosmo Baker, devoted to that brief, weird moment, 15 years ago, when hip-hop and house music seemed ready to merge. And now comes "Flashback," which uses sly segues to show which new rappers are borrowing beats and rhymes from their 1980's predecessors.

Read the whole article here: Arts section Page 1, June 1 2004. (at NYTimes.com - requires login)

 
     
     
  More press at www.djayres.com