Click here for The Rub Press Photos (hi-res) and Logos

JUICE, June 2008
Click for PDF
URB, Sept 07
"It's The Remix" (read the whole article here)
Rinse Magazine, Summer 07
Click for PDF
ENVY Magazine
June 2007
Click for PDF
Clark Magazine (France)
Spring 2007
Click for PDF

Click for PDF

Click for PDF
Serie B (Spain)
Spring 2007

Click for PDF

Click for PDF

URB Magazine
February 2007

A Snapshot from New York's Next Generation of Self-Made People
(k) DJ Eleven The Rub / Local 1200 > The Hustle: "We travel and tour and make mixtapes." > The Look: "Century 21 Jeans, The Rub T-Shirt and Robopress Nikes." (o) DJ Ayres The Rub > The Hustle: "Hip-hop, disco, Baltimore club, ;80s, reggae, funk, soul." > The Look: Maharishi sweatshirt that I got hooked up with in London. Ten Deep T-Shirt that I got hooked up with in Brooklyn."

Click for larger view - Left Page / Right Page

  BPM Magazine
January 2007

Click image for larger view
Winter 2007

URB Magazine Next 100, 2006

Click image for larger view

The Rub "It's The Motherfucking Remix" on MTV Mixtape Mondays

"One of the best-kept secrets on the New York party circuit right now is DJ crew The Rub: DJ Ayres, Eleven and Cosmo Baker. They've just released their first official mixtape together, It's The Motherf---ing Remix, a blend-style joint that mixes up a lot of hip-hop, rock and soul mash-ups. They get some friends like Mark Ronson and Diplo of Hollertronix involved, too. Our favorite is the Cherrelle "Saturday Love" classic over the Coolie Dance riddim [DJ Ayres remix] and the Joe Budden/ Jimi Hendrix [DJ Crooked] mash-up. Cop it - only if you're ready to dance."

SPIN Magazine
May 2005

RE:UP Magazine
September 2005

For Discriminating Booties

New York City is known for its grime, late-night debauchery, and heat waves during the summer, and three of New York's best party DJs know how to throw a jam that glorifies these attributes. On the first Saturday of every month, Brooklyn's divey music venue Southpaw transforms its stage from being the floorboard for live acts to a mere dj booth that consists of the standard 2 Techs, mixer and a table, turning the club into a no-holds barred house party. The tendency for this soiree to be a complete sweatbox is natural to DJs Ayres, Eleven and Cosmo Baker when they put 'The Rub' in effect. Ayres founded The Rub in 2002, which quickly became the place to be for discriminating booties. Over the years The Rub has hosted the hottest throw-down around, not to mention the countless mixtapes and vinyl mash-ups to help push the sounds of this party to the streets. With special guests ranging from Mark Ronson to our man DJ Zeph, people with different musical tastes can always find something to dance to: the dirtiest of the dirty south, earth-shaking electro, some dub/roots, an occasional '80s flashback and all that good hip-hop from coast to coast. All these styles get put into The Rub's blender and creatively mashed out with one goal in mind: to make you move. And with the $3 Rheingold special, along with the colorful patrons devouring them, The Rub stays loose 'til last call comes at 4AM. Just in time for church.

- Joshua Lynne

JANE Magazine
March 2006


On the first Saturday of every month, my roommates and I head to THE RUB, a very popular dance party in NY, cause it's like a two-minute walk from the apt. Inevitably, I have so much fun dancing, I always show up at 10:30 pm and leave at 4 am, which completely ruins my Sunday for anything but Gorilla Coffee and Grey's Anatomy. It's hosted by neighborhood DJs Ayres, Eleven and Cosmo Baker, but they often include star guest DJs, emphasis on the DJ; no Hillary Duff "spinning" New Order joints at this party. (No dis to the Duffinator--I love me some Lizzie Maguire, but I sure wouldn't wanna see, say, DJ Drama casually deciding to spend a night "acting in a movie," you know?)

Anyway, I like it cuz you can go there and dance with a really varied crowd, and for the most part, people are respectful--no weird dudes will try to rub up on you uninvited, despite it being called "The Rub." This weekend, I met a whole lot of really nice people who all knew the words to "Front Back Side to Side." Uh... perhaps Rub denizens are not rubbing because we are too busy OBSESSING OVER MUSIC!) And, as usual, I was wrecked for Sunday, spent the entire day in my pajamas with frozen green teabags over my puffy eyelids and trying to get Ring the Alarm out of my head from the night before. There are worse things, indeed.

I just found out from their website they are going on a mini RUB TOUR, to SXSW in Austin, and WMC in Miami and then some, so non-New Yorkers can experience the all-night-long danceathon, I mean, if you want.— Julianne Shepherd


Vapors Magazine
January 2006


Remix Magazine
January 2006


Complex Magazine
September 2005


Spray Magazine 08
August 2005
Paris, France
See The Rub Playlist from the same issue


Tablist Magazine
August 2005


Giant Robot
April 2005



Hip Hop Connection
March 2005

Vapors Magazine
Issue #24, album reviews, p. 94

Pitchfork Media Review
The Rub
It's the Motherfucking Remix
[The Rub; 2005]
Rating: 8.0

At the start of 2004, the term "mashup" finally went overground in the U.S. when Danger Mouse's infring-o-rama The Grey Album earned the bootleg blue ribbon for its surgical deconstruction of the Beatles' sound. But while some cats are trying to make sense from absurdity by calling a spade a spade, let's be perfectly honest: The rock guitar vs. emcee isn't new. Run DMC did it, Public Enemy did it, even Onyx did it. Fortunately, DJ Ayres and co. skip the semantics: It's the Motherfucking Remix. Known for the innovative sets at the Brooklyn-based Rub parties, The Remix carries all the energy and creativity for BK crowds itchin' to scuff up their dancing shoes.

The collection capitalizes on two elements: originality and flow. Listening to Mobb Deep's Prodigy boast about murderous blood splatters on his daughter over the Ghostbusters theme evokes a few chuckles, but succeeds because the synth-tuba perfectly accents the Queensboro duo's spitfire. Nick Catchdub's cross between middle school favorite "Cannonball" and "Party & Fire-Shit" combines a fiery Rah "Ima beat that bitch with a bat" Digga with Lollapalooza. (For all you Phillyheads, it's like Y100 shaking hands with Power 99.)

And, of course, conceptually this doesn't clear any new ground other than offering a new platform for some rising deejays. Nonetheless, The Remix is honest and creative. "Culo" and "Let's Go to Bed"? Motherfucking brilliant.

-Jamin Warren, March 1, 2005


Village Voice
Best of New York
Oct 6-12, 2004, pg. 25

Village Voice - Best party in Brooklyn to dance sweatily to smart music - The Rub @ Southpaw

"Dirty hipsters have been trying so fucking hard to make rock music danceable that they've been ignoring the obvious: Franz Ferdinand is a dance band only if you've never met a person of color. Thankfully, the next gen has no problem communing under the tent of black and brown polyrhythms, and it does so at THE RUB @ SOUTHPAW, the city's most promising and unassuming new party. On the first Saturday of each month, signal di plane and rock away to a perfect blend of dancehall, hip-hop, '70s funk, and recently, reggaeton." -Jon Caramanica



New York Press
Best of Manhattan 2004,
September 29-October 5 2004, page 163

Best Party: The Rub
DJ Ayres, Cosmo Baker & DJ Eleven

"Don't pass it on. There are plenty of talented jocks in this city who are overlooked because they haven't figured out the mysterious art of promoting. New York City is huge, always offering an alternative to the alternative. Most club owners have skimped out on promoting by asking the dj to do all the work. Cosmo Baker, Ayres, and DJ Eleven have figured it out, and are throwing the best party in the city, with a fun crowd and properly mixed rekkids. Their revelers come from all kinds of different backgrounds and ethnicities, but are joined together in just blamin' it on the boogie, dancing to hip-hop, disco, funk, 80s, and guilty pop pleasures. It's hardly forward thinking, but that's beside the point. Uncross your arms, lean back, dip it low, shake your goodies and yell back that you don' care...you don' give a fuck, whuuut!"

The Rub 2nd Anniversary in New York Press's Summer Guide 2004

What if heading out on a boat full of house- heads makes you green? What if you like your feet planted firmly on the ground? What if...you live in Brooklyn? Also Sat., July 3, it's still the best party in Brooklyn: the monthly jam at Park Slope's The Rub at Southpaw with DJs Cosmo Baker, Ayres and Eleven. These DJs keep their floor moving and packed with deep crates filled with soul, funk, hiphop, dub, dance hall, house, guilty-pleasure pop and bumping disco. Last month, they featured an entire evening of 45 platters. Tonight, the Rub celebrates its second anniversary of no pretentiousness and great tunes. Southpaw, 125 5th Ave. (betw. Sterling & St. John's Pls.), Park Slope, 718-230-0236, 9, $10.

- Dan Martin

VOICE Shortlist Pick for Friday, January 9, 2004
(January 7-13 Russell Simmons cover)

Hollertronix + The Rub

Taking the 2 Many DJs concept and swapping out the global cosmopolitan for the Southern crunk thug, Hollertronix have perked up nightlife first in their native Philly and now here with lengthy dj sets that forego shame in favor of genuinely unstoppable musical assauls - tear-the-club-up anthems, dancehallshot-licking, blissful '80s pop, and whatever else might inspire a milkshake or three. And we'll always remember DJ Ayres fondly from the Indie 5000 days, when hip-hop parties could just be, without having to be something more too. CARAMANICA


Mixtape Stars Spinning and Flipping Fresh Tracks

On Friday night the Brooklyn nightclub Southpaw was host to a more low-key hip-hop party. The headliners were Hollertronix, a Philadelphia D.J. duo, and DJ Ayres. Together, this three-man team played a casual, exuberant set celebrating the gleefully synthetic sound of current and recent hip-hop: Lloyd Banks's densely (and chintzily) orchestrated club hit "On Fire"; Khia's Casio-powered sex rap "My Neck, My Back"; B.G.'s cheap-sounding high-rollers' anthem, "Bling Bling."

All three D.J.'s do their best work on mixtapes. Hollertronix released 2003's best party album, "Never Scared" (Turntable Lab), which makes unexpected connections between Southern hip-hop and 1980's new wave: Soft Cell, meet Trick Daddy. And DJ Ayres has quietly become one of New York's best mixtape D.J.'s. (Ordering information is at www.djayres.com.)

First there was "Hip-House," compiled with Cosmo Baker, devoted to that brief, weird moment, 15 years ago, when hip-hop and house music seemed ready to merge. And now comes "Flashback," which uses sly segues to show which new rappers are borrowing beats and rhymes from their 1980's predecessors.

Read the whole article here: Arts section Page 1, June 1 2004. (at NYTimes.com - requires login)



All material copyright The Rub 2002-7.