DJ Eleven and DJ Ayres talked to DJ Crooked, DJ Goldfinger and MOMA about The Rub, the early days of mashups, gentrification, reggae music and a whole lot more! Audio stream below:
The very first Rub was July 27, 2002 at Southpaw, in Park Slope, Brooklyn. In 16 years and 200+ parties, The Rub has toured the world, recorded a gazillion mixes, release countless records and CDs, and won a slew of awards.
To say it’s rare for a club night in New York City to last more than a few years is a gross understatement. So as The Rub approached its fifteenth anniversary, a project consistent with the milestone felt warranted. In the end, putting Sixteen Years of The Rub together was such a huge undertaking that it took another full year. (Imagining cutting 15,000 photos from the party down to the best 200!)
The idea and inspiration for the structure of Sixteen Years of The Rub came from Kenny Rodriguez, an accomplished photographer who one fateful night early in the party’s life set out to document an entire evening at the Brooklyn party, from before the doors opened until after all the party-goers had left. Following Kenny’s idea, the book starts at 9:30 PM and ends at 4:00 AM, with detours into crowd shots, guest DJs, the annual Halloween party mayhem, and lots of drunken hookups. Most of the images are Kenny’s, but ShoShots and Ian Meyer graciously contributed some of their favorite photos.
The result is a beautiful 150 page book full of joyful images of party people lost in the music.
Pick up this photographic history of The Rub in our Merch Store now!
This week for Friends of The Rub we’re showing love to Mills, who has been designing our flyers for the past year and change. It’s rare to find a designer who is fast, has a ton of fresh ideas which fit our vibe perfectly, and never complains about our nitpicky edit requests, and Mills is all that, plus his flyers always look fly as fuck! He’s a great DJ and the minimalist flyers for his own parties give us a design boner every week on Instagram. Here are some of our favorites he’s done for us, plus a few rejected designs which we probably should have used.
Halloween 2017, Clockwork Orange flip with original logo
March 2018, unused Michael J Fox variant with original logo
February 2018, Dumb & Dumber flip with original tongue logo
September 2017, Air Max 1 illustration
November 2017, Seinfeld logo flip with unused Michael Richards illustration (we felt this one was problematic)
January 2018, Seinfeld logo flip with revised idea (Elaine dancing)
August 2017, Slick Rick
June 2018, Phife from A Tribe Called Quest
May 2018, Pharrell Williams
Brent Tactic is spinning at The Rub tomorrow, June 30. Brent is a Taurus, loves cats, and enjoys fine dining and walks on the beach. A music industry professional and seasoned disc jockey, he will amaze and astound with his impeccable selections and skills. You can enjoy Brent’s wit and learn about his many gigs on Instagram, Facebook, and Twitter too. And listen to Brent’s mix on Rub Radio right here.
Guesting in the front room of the Bell House for the June edition of The Rub is our friends, #FOMOPARTY. Tap.10, Darling Chuck and Tha Yell0w R. KEL have created a true to life “fear of missing out” scenario with their monthly 4th Friday party at Friends And Lovers over the last several years as it’s always popping and they’ve got the IG evidence to prove it. They celebrated 3 years as a crew and party earlier this year and they’ll be making their 2nd appearance at The Rub this Saturday! Check some recent mixes from all 3 crew members and click some links on their socials for the formal follow. And don’t miss them holding down the front room this weekend for The Rub!
Stay Up With #FOMOPARTY
Stay Up With SZN SLT:
One of our special guests this month for The Rub is NY DJ Dirtyfinger. He’s one of the hardest working and most active folks in the Brooklyn DJ scene and seems to always be rocking somewhere extremely fun whether it’s House of Yes, Tender Trap, Mad Tropical, Bembe or even overseas backing up the one and only Zebra Katz. He’s guaranteed to be playing somewhere in BK every week. And this Saturday he’ll be rocking with us at The Bell House for the May edition of The Rub. Check his recent live radio mix for WHCR 90.3 FM below for some worldly flavors. And make sure to click some links and give him a follow on the socials as well.
Stay Up With Dirtyfinger:
Our first time party crew holding down the front room at The Bell House this Saturday is Back To Life NYC. Born in the LES back in 2015, Khalil, Pauli Lovejoy and Move Forward Music have cultivated a party that brings the vibe of London’s vibrant night life and vibe to NYC. Past guests have included Sampha, Roska, NAO, Just Blaze, Idris Elba, DJ Spinna and many more. We’re stoked to bring them to The Rub and have them rock the front room Saturday night. Check one of Khalil’s most recent mixes below and make sure to click some links as well. And we’ll see you on the Bell House dancefloor Saturday night!
Stay Up With Back To Life NYC:
We’ve been fans and friends with Nick Catchdubs for what seems like forever. Whether it’s his graphic design chops, his DJ sets, his Fool’s Gold label and crew, or his production work… Nick has been that dude. We’re so excited to have him back as one of our special guests at The Rub this Saturday night at The Bell House and look forward to helping us light up the main room. He also just released a brand new single that you can peep below. Check out the sounds, click some links and come catch Nick rock the house with us Saturday Night!
Stay Up With Nick Catchdubs:
Our second special guest on Saturday, making her debut in the main room, is Zephyr Ann. She’s an active member in all things culture in NY (by way of Cambridge, Massachusetts) and has been flexing here for some time now. Whether it’s via her DJing, a long stint working at Turntable Lab, contributing think pieces for Okayplayer or teaching youth with the Building Beats team, Zephyr is constantly sharing her voice about things she loves in a very passionate and dedicated way. She’s played rooms all over the city like House of Yes, Good Room, Our Wicked Lady, Mad Tropical and more and we’re so stoked to have her come open and close the main with us this Saturday at The Bell House. Check out a January mix from her at Le Bain in addition to all her relevant links below. And don’t miss her on the decks this Saturday at The Rub!
Stay Up With Zephyr Ann: